ICAP
Charity day campaign
After developing the 2010 Charity Day web site and digital strategy, View was invited to present and deliver the overall strategy for 2011. This included the development of the big idea and overall concept, as well as all the individual marketing assets, which included a new web site, mobile site, giveaways, etc.
View also developed a Charity Extranet (SharePoint) to facilitate the management and communications between ICAP and the Charities. This year ICAP raised an amazing £12,750,000 on Charity day.
